Chief Merchandising Officer & Merchandise Strategist


The collection is decided in the creative room. Whether it makes money is decided in mine.


Chief Merchandising Officer and Merchandise Strategist for contemporary fashion and lifestyle brands. I work across the full commercial arc — collection briefs, range architecture, planning frameworks, and inventory strategy — so the business behind the brand is as strong as the product.

15 years at Burberry, Toteme, Puma, and Pandora — most recently Chief Merchandising Officer and General Manager at Nanushka.

Now available for new partnerships.

Chief Merchandising Officer & General Manager, Customer & Brand

2025 -

Nanushka

2023 - 25

Global Head of Merchandise Planning

Toteme

2022 - 23

Global Replenishment Director

Burberry

2021 - 22

Head of Trading and Demand Planning

Pandora

2018 - 21

Head of Demand Planning and Allocation

Swarovski

2012 - 18

Head of Apparel Merchandising

Puma

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