Chief Merchandising Officer & Merchandise Strategist
The collection is decided in the creative room. Whether it makes money is decided in mine.
Chief Merchandising Officer and Merchandise Strategist for contemporary fashion and lifestyle brands. I work across the full commercial arc — collection briefs, range architecture, planning frameworks, and inventory strategy — so the business behind the brand is as strong as the product.
15 years at Burberry, Toteme, Puma, and Pandora — most recently Chief Merchandising Officer and General Manager at Nanushka.
Now available for new partnerships.
Chief Merchandising Officer & General Manager, Customer & Brand
2025 -
Nanushka
2023 - 25
Global Head of Merchandise Planning
Toteme
2022 - 23
Global Replenishment Director
Burberry
2021 - 22
Head of Trading and Demand Planning
Pandora
2018 - 21
Head of Demand Planning and Allocation
Swarovski
2012 - 18
Head of Apparel Merchandising
Puma