The collection is decided in the creative room. Whether it makes money is decided in mine.
As Merchandising Consultant and Product Strategist for contemporary fashion brands, I work across the full commercial arc - collection briefs, range architecture, planning frameworks, and inventory strategy - so the business behind the brand is as strong as the product.
15 years at Burberry, Toteme, Puma, and Pandora - most recently Chief Merchandising Officer and General Manager at Nanushka. Currently available for new partnerships from Q3 2026.
Chief Merchandising Officer & GM, Customer & Brand
2025 -
Nanushka
2023 - 25
Global Head of Merchandise Planning
Toteme
2022 - 23
Global Replenishment Director
Burberry
2021 - 22
Head of Trading and Demand Planning
Pandora
2018 - 21
Head of Planning and Allocation
Swarovski
2012 - 18
Head of Apparel Merchandising
Puma
Sound familiar?
If any of these sound like your brand, we should talk.
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I rebuild the buy framework so the next season starts with a plan that reflects reality, not optimism.
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I sit between the two — translating creative intent into commercial structure, and back again.
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I build the function from scratch — tools, processes, team, and operating cadence.
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I redesign the replenishment and allocation strategy to keep the right product available at full price.
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I develop the channel and market strategy so each new door gets the right product, not just a copy of home.
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I cover interim mandates at Director and CMO level — embedded from week one, no ramp-up required.
